How Mad Casino Handles Your Personal Data
A plain-English look at what we collect, why we collect it, who we share it with, and the rights you hold as a UK player.
Mad Casino Privacy Policy
Last updated: September 30, 2026
This page sets out how Mad Casino collects, stores, uses and shares personal data for players in the United Kingdom. It goes further than a summary: it covers the categories of data we hold, the payment processors involved, retention, and how you exercise your rights.
What data we collect
When you register with Mad Casino we collect identity details such as your full name, date of birth, home address and email address, because UK gambling regulation requires age and identity checks before real-money play. We also collect contact details for account communication, device and browser information for security purposes, and gameplay data such as bets placed, wins, losses and session length. If you contact support, we keep a record of that conversation to resolve your query and to train our support team.
Some data is collected automatically through cookies and similar technologies: your IP address, approximate location, device type and the pages you visit on our site. This helps us keep the platform secure, detect fraud, and understand which games and promotions players actually use.
Why we use your data
- To verify your identity and age (18+) before you deposit or withdraw
- To process deposits and withdrawals accurately and prevent fraud
- To run your account, apply bonus terms correctly and manage the VIP programme
- To send you service messages, and marketing only where you have opted in
- To meet record-keeping obligations that apply to UK-facing gambling operators
- To detect patterns linked to problem gambling so we can point you to support
Sharing data with payment processors and third parties
To process deposits and withdrawals we share the minimum necessary data with our payment partners, including card processors for Visa and Mastercard transactions, Apple Pay's payment framework, and the crypto payment processors that handle Bitcoin, Ethereum, Tether (USDT) and Litecoin transactions. These providers process your payment details under their own privacy terms, and we recommend reading those alongside ours if you pay by crypto or card.
We also share limited data with identity verification providers to confirm age and address, with fraud-prevention services shared across the wider gambling sector, and with regulators or law enforcement where we are legally required to. We do not sell your personal data to third parties for their own marketing purposes.
| Recipient | Purpose | Data shared |
|---|---|---|
| Payment processors | Process deposits and withdrawals | Payment method details, transaction amounts |
| Identity verification providers | Confirm age and identity (18+) | Name, date of birth, address, ID documents |
| Fraud prevention services | Detect duplicate accounts and fraud | Device data, IP address, account activity |
| Regulators and authorities | Legal compliance | Account and transaction records, as required |
How long we keep your data
We retain account and transaction data for as long as your account is active, and for a further period afterwards to meet record-keeping obligations that apply to gambling operators serving UK players. Marketing preference data is kept until you opt out or ask us to delete it. If you close your account, some data may still be retained where we have a legal or regulatory reason to keep it.
Your rights
As a UK-based player you have rights over your personal data, including the right to ask what data we hold about you, the right to ask us to correct inaccurate data, the right to ask us to delete data where we have no legal reason to keep it, and the right to object to certain uses such as direct marketing. You also have the right to ask for a copy of your data in a portable format.
- Right to access the data we hold about you
- Right to correction of inaccurate or incomplete data
- Right to deletion, subject to our legal retention obligations
- Right to object to marketing at any time
- Right to data portability
- Right to complain to the relevant data protection authority if you are unsatisfied with our response
Security measures
We use encryption for data in transit, restrict internal access to personal data on a need-to-know basis, and monitor accounts for unusual activity. No system is completely immune to risk, so we also encourage players to use strong, unique passwords and to enable any two-factor options available on their account.
Contact for data queries
Questions about this policy, or requests relating to your personal data, should go to our support team via the contact details published in the site footer. For anything relating to your registered company details or our current licensing status, that information is also published in the footer, so check there directly rather than relying on third-party sources.
This policy works alongside our other player-facing pages. See our Terms and Conditions for the rules of play, our Bonus page for welcome offer terms, and our Responsible Gaming page for the tools and support available if you want to manage your play. Ready to play? Head to registration to set up your account.